Betsson wants to bring back Oranje and Kroon Casino in the Netherlands

Betsson wants to bring back Oranje and Kroon Casino in the Netherlands

Betsson has announced its intention to re-enter the Dutch gambling market. The Swedish company has applied for three licenses, which would allow it to bring back Oranje Casino and Kroon Casino, as well as operate Betsson itself in the Netherlands. The going live of these online casinos could take place as early as August 2022, if all goes according to plan.

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Three Dutch license applications by Bettson

In addition to licenses for Kroon Casino and Oranje Casino, the Swedish company has also applied for a license for the Betsson brand itself. This was announced in the company's quarterly report. If all goes according to plan, Betsson could go live with Oranje Casino and Kroon Casino in the Netherlands as early as August 2022. A month later, Betsson itself could then also be deployed as a brand. And new customers expect online casino bonuses.

Betsson familiar with the Dutch market

In 2014, Sweden's Betsson paid around €145 million for the Kroon and Oranje Casino brands. This seemed like a smart acquisition because it seemed that the Dutch market would soon be regulated. Because the Remote Gaming Act for online casinos was not passed until 2019 and was not implemented until October 1, 2021, things went rather differently.

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Because the names Oranje and Kroon are overwhelmingly aimed at the Dutch market, a conflict arose with the Dutch gaming authority in 2017. As a result, Betsson ended up with a hefty fine. Betsson converted Kroon Casino to Casino Winner in April 2019, and Oranje Casino to Loyal Casino. The changes are tangible now.

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